In today’s era, everyone is shifting towards the digital sector. Seeing that scenario, digital marketing has become one of the most popular industries, offering a bunch of opportunities to leave a digital impact on the world. Nowadays, the digital sector plays a vital role in the growth and success of organizations, countries, and cities. Digital marketing is one of the fields that helps businesses achieve unprecedented success. In India, several job roles in digital marketing are in vogue. As industries have become extremely concerned about digital marketing, they are demanding people who have expertise in digital marketing skills. Therefore, these industries are offering a handsome amount in the field of digital marketing. Digital marketing is a vast field, that includes a lot of opportunities provided to individuals. In this blog, we have shortlisted various highest paying jobs in digital marketing in India, in 2024.

Top 8 Highest Paying Jobs in Digital Marketing in India, 2024

1. Digital Marketing Managers

Being a digital marketer can be tedious, but it is also one of the most interesting and highest paying jobs in digital marketing. This position requires a deep level of experience, and a strong knowledge of digital marketing to lead in the market. A digital marketing manager should excel in various skills such as SEM, PPC, SEO, content marketing, and email marketing.

Roles & Responsibilities of a Digital Marketing Manager

• Planning, organizing, and executing digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
• Designing, building, and maintaining the social media presence across all digital channels.
• Managing paid marketing campaigns, reporting, and budgeting on a monthly basis.
• Identifying the latest trends and insights and optimizing spend and performance based on the insights.
• Brainstorming new and creative strategies for growth.
• A digital marketing manager should be a pro at performance marketing.
• Collaborating with internal teams to create landing pages and optimize the user experience.
• Collaborating with agencies and other vendor partners.
• A digital marketing manager must have good in communication skills, be presentable, and be an expert in digital marketing

Digital Marketing Manager Salaries in India

It is the highest paying job in digital marketing, as the average salary of a digital marketing manager ranges from 4 lakhs to 18 lakhs per annum. Various factors in the industry, such as experience level, educational qualifications, certification, and sometimes location influence deciding the salary.

2. Pay Per Click Analyst

A PPC analyst is the one who analyses the pay-per-click advertising campaigns. Their role is to work on all aspects of PPC campaigns, such as strategy, campaign design, implementation, SEO results, and analysis of complete advertisement performance. A PPC must have expertise in analytics and mathematics. They must play with numbers, statistics, and data daily to make improvements to the campaigns.

Roles & Responsibilities of a Pay-Per-Click Analyst

• Creating and planning a variety of PPC campaigns across a range of digital channels.
• Overseeing existing campaigns and making recommendations on how to optimize them.
• Analyzing trends and making data-driven decisions.
• Writing engaging copy for advertisements and proofreading.
• Monitor and review keyword bidding, daily and monthly budgeting, clicks, quality score and other important campaign metrics.
• Planning catchy creative and graphical AD designs to grab users’ attention.
• Providing suggestions and executing the best strategies for relevant keywords, campaign structuring, targeting, and display networks.
• Generating and analyzing weekly and monthly reports to find out the areas of improvement.

Pay Per Click Analyst salaries in India

The average salary of a PPC analyst in India is around 2.5 lakhs per annum for an applicant who has experience of 1 year. An applicant with 5 years of experience can earn up to 7 lakhs per annum and can even earn up to 10–12 lakhs with more than 5 years of experience. A PPC analyst is the second highest-paying job in digital marketing.

3.  SEO Specialist

An SEO specialist maintains technical optimization and quality of content by ensuring that the website is technically sound for search engine algorithms and that the content is engaging, relevant, and informative to the users. Being an SEO specialist, you will do comprehensive research on popular, relevant, and informative keywords to create the best content. However, their work is not only limited to making engaging content but also to performing page optimization across the websites to ensure that search results are accurate, which will lead to creating a positive experience for users, growing website traffic, lead volume, and brand awareness.

Roles & Responsibilities of an SEO Specialist

• Conducting keyword research to identify valuable search terms.
• An SEO analyst must have a good command of ranking algorithms.
• They must be experts in technical SEO.
• Implementing on-page SEO strategies, including optimization of content, meta tags, and headings,.
• Monitoring and improving the performance of the website, including site speed and mobile optimization.
• Tracking and reporting on Key Performance Indicators (KPIs) to measure the SEO efforts.
• Staying updated with the latest trends in the industry and search engine algorithm fluctuations.
• Identifying and suggesting opportunities for website content improvements and expansion.
• Troubleshoot and resolve SEO-related issues that occur.

SEO Specialist Salaries in India

The third-highest paying job in digital marketing is that of an SEO specialist. An SEO specialist can earn up to 2.3 lakhs per annum with an average of 1-2 years of experience. However, a professional with experience of 5 years or more has an average salary of 8.5 lakhs per annum. The salary varies according to work experience.

4.  Social Media Manager

A social media manager is a person who will be responsible for handling the social handles of the organization. A social media manager must check daily updates on social media and should actively use it. It is one of the most demanding jobs in digital marketing. Social Media Managers create and maintain brand promotions, company information, and marketing campaigns on various social media platforms Their primary responsibility is to implement strategies to engage followers, design and oversee social campaigns, produce appealing content, evaluate analytics, and interact with key stakeholders.

Roles & Responsibilities of a Social Media Manager

• Developing social media campaigns and defining their KPIs.
• Updating content regularly on various social media channels.
• Interacting with the users.
• Keeping a check on the latest trends of social media.
• Networking with stakeholders and senior management.
• Building relationships with social media influencers.
• Analyzing the running marketing campaigns.

Social Media Manager Salaries in India

The average salary of a social media manager is approximately 1.2 lakhs per annum for a candidate with experience of 1 year or less.  The salary can rise to 5.5 lakhs per annum with the increase in experience and position. The highest salary of a Social Media Manager is 10 lakhs for professionals with an experience of more than 7 years.

5.  Content Marketing Manager

It is one of the most challenging but exciting jobs that offers coverage of various forms of content, such as blogs, newspapers, podcasts, videos, visuals, graphic campaigns, and email newsletters. A content marketing manager should have the leadership skills and expertise to perform and lead in their domain. They must build engaging content to grab the attention of their audience.

Roles & Responsibilities of a Content Marketing Manager

• Designing content marketing strategies and setting short-term goals.
• Undertaking content marketing initiatives to achieve business goals.
• Producing high-quality content by working with design and writing teams.
• Build an editorial calendar, delegating tasks and ensuring that they are completed on deadlines.
• Regularly updating engaging content.
• Editing, proofreading, and improving the content.
• Ensuring a strong presence on the web on various channels.
• Generating ideas to increase user engagement.

Content Marketing Manager Salaries in India

The average salary of a content marketing manager for applicants with experience of 3 years or less, ranges between 2 lakhs and 4 lakhs per annum. However, with an increase in experience and position, a content marketing manager can earn up to Rs 8 lakh. This is the fourth highest-paying job in digital marketing. This is the fifth highest-paying job in digital marketing.

6.  E-Commerce Specialist

An e-commerce specialist is a professional who conducts market research and analysis to prepare an e-commerce company’s business plan. An e-commerce specialist must establish various work standards, such as best practices for content creation and distribution. They should possess a deep understanding of SEO, pricing policies, media assets, and inventory. An e-commerce specialist must have a strong knowledge of competitive strategies, marketing strategies, product development, and consumer research. 

 Roles & Responsibilities of an E-Commerce Specialist

• Developing and maintaining a bug-free website or app that functions properly and provides a faster response.
• Executing website or app optimization strategies to ensure a trouble-free experience for users.
• Evaluating suitable channels for e-commerce marketing to increase users’ engagement online.
• We are working closely with different departments to provide the latest content, which will be shared across e-commerce platforms.
• Identifying the best practices of SEO concerning inventory, pre-orders, and pricing policies.
• Monitor changes in sales of products through web analytics and Excel spreadsheets to keep your work organized.
• Providing support in other areas such as media marketing, PPC, email marketing, SEO, keyword research, Google Analytics, website UX, and paid social.
• An e-commerce specialist must have the ability to multi-tasking complete them by deadlines.

E-Commerce Specialist Salaries in India

The average salary of an e-commerce specialist starts at 2.5 lakhs and goes up to 10 lakhs per annum. It mainly depends on the work experience and position that you will have. Therefore, it is the sixth highest-paying job in digital marketing in India.

7.  Brand Marketing Specialist

Brand marketing is an activity to establish and grow a relationship between a brand and consumers. Hence, a brand marketing specialist must create strategies that can build a brand’s value, which will eventually lead to creating the company’s value. Their work is to generate awareness about the brand in customers’ minds. They usually work with a marketing team to ensure that the branding efforts match the organization’s goals.

    Roles & Responsibilities of a Brand Marketing Specialist

• Analyzing brand positioning and consumer insights.
• Establishing brand strategies for the company and campaigns for the products.
• Identifying the branding improvements in products and campaigns.
• Performing market research and analyzing data to find solutions to grow your audience.
• Monitoring and adjusting the branding strategies.
• Communicating with marketing, advertising, and creative teams to ensure the content and goals are consistent.
• Providing direction for product packaging, web design, marketing copy, logos, advertisements, and visuals.

Brand Marketing Specialist Salaries in India

It is the seventh highest-paying job in digital marketing. A brand marketing specialist has an average earning is 6 lakhs per annum, which can increase up to 10 lakhs per annum, according to your qualifications and work experience.

8.  Performance Marketing Manager

A digital performance marketing manager is a person who helps generate revenue, traffic, and a target audience through paid advertising techniques. They are responsible for planning and executing campaigns to achieve specific Key performance Indicators (KPIs). A performance marketing manager must possess good communication skills and teamwork. It is one of the most creative and interesting jobs in the field of digital marketing.

Roles & Responsibilities of a Performance Marketing Manager

• Creating and executing good performance marketing strategies.
• Building and managing acquisition campaigns across different channels that include social, SEO, and display to drive revenue and ROI.
• Recognizing marketing performance deviations and taking correct measures to perform better.
• Understanding the latest and accurate KPI metrics requirements for performance management and optimization.
• Working with creative and marketing teams to test strategies.
• Implementing marketing automation and lead generation strategies.
• Staying aware of recent performance marketing trends and technologies

Performance Marketing Manager Salaries in India

The average salary starts at 2.5 lakhs to 14 lakhs per annum for candidates with experience ranging from 1 to 10 years. Hence, it is the eighth highest-paying job in digital marketing.

Conclusion

These were the top 8 highest-paying jobs in the field of digital marketing in India. Digital marketing offers ample opportunities for individuals who are looking for good work opportunities. You can select the appropriate field based on your knowledge and expertise in those areas. These are challenging, creative, yet interesting jobs.

Learn digital marketing

Talent Forge Academy is a leading digital marketing institute in Central India that provides immersive learning education in online mode, outshining traditional learning in the field of digital marketing. A collaborative initiative of Indore’s renowned business leaders and Business Avsar, where education meets innovation, and individuals transform into skilled professionals ready to conquer the dynamic challenges of the modern world. They offer education through personalized and industry-relevant industry experiences. Talent Forge Academy is committed to fostering an inclusive and collaborative learning environment.