In order for your potential customers to know about your company and your offers, you need to take marketing measures. Low budget marketing is particularly suitable at the beginning, when you are not yet fully fluent as an entrepreneur. There are measures that do not cost as much as large-scale campaigns and are still effective. I’ll introduce you to eight marketing measures that you can implement even with a small budget.

Determine budget

Before you can deal with marketing measures, you should design a marketing concept. Only then will you know what you can invest and what your goals actually look like. The marketing budget limits the scope of actions you can take. The marketing goals, on the other hand, determine where and how exactly you should start your measures.

In short, this means: Don’t rush into things – otherwise, you’ll burn your money even with low budget measures.

Low budget marketing measures

It doesn’t always have to be a double page in a national daily newspaper. Some marketing measures also work on a tight budget. Here you can see how you can proceed.

1. In the beginning, there was the website

As an entrepreneur, you can no longer avoid having a website. Interested people who hear about your products or services somewhere search for them online. A full 75 percent of people judge a company based on its website. Many people abandon the site when they need to search for information.

So your own website is particularly important; It is your figurehead, your business card. It should be user-friendly, not overloaded and search engine optimized. This makes it the first (and most expensive) low budget marketing measure. For others, it is important and forms the basis.

2. Online directories

You can find various directories online where you can list your business – often for free. If you can be found on Google My Business, on the Yellow Pages, and on Yelp, that is already an important step forward. Also use industry portals.

3. Expert knowledge in the blog

If you don’t want to invest much money, all you have to do is invest time. For example, you can have a blog on your company website that is also optimized for search engines, where you share your knowledge about your industry or your niche in the industry with others. This way, you can build a good reputation – visitors will soon remember your company as a specialist in the relevant topic. Plus, if you’ve done everything right, you can go from the blog page to the order page with just a few clicks. 

4. Referral marketing

It’s quick and doesn’t cost anything: If customers are satisfied with your company, you can ask them for a recommendation – from friends, colleagues and relatives or, better yet, online on Google or on review websites such as Trustpilot or ProvenExpert. Even a nice comment that you can post on your website works wonders. 

5. Social media marketing

If you only have a small budget for social media marketing , you should work particularly carefully. Do a target group analysis so that you can set exactly who your advertising should reach and analyze the reactions so that you can make adjustments.

6. Email marketing

Offer your customers a newsletter. This way, you can let them know about special offers or discounts, or alert them to new products. With a distributor, this work is not particularly time-consuming and can easily be completed within working hours. A tip from me: Don’t just use the newsletter as an advertising brochure, but also share interesting content (for example, from your blog) that offers readers added value.

7. Press releases

There is a special occasion in your company, such as

• The launch of a new product
• A company anniversary
• The commitment of a high-ranking new employee
• Visiting a trade fair
• An award

or a comparable event? In this case, you can have a press release written and publish it.

8. Vehicle lettering

These marketing measures only cost you once, namely when they are installed. Afterwards, all other road users can read the lettering on your car and know that your company exists. If they are interested, they search for it online and find your hopefully well-made website and some positive reviews. Although this measure is a little more expensive, it is particularly worthwhile for certain professional groups.

Low-budget marketing: It’s the mix that counts

Depending on how much or little you can spend on your marketing measures, you should mix these measures. The website is the cornerstone for all marketing measures and the first point of contact for anyone interested. So you should spend some money here. After that, if your budget is low, you can make do with email marketing, recommendations, online directories, and vehicle graphics. In the meantime, work on your blog, and when you have enough money again, you can devote yourself to social media marketing.

Ready to learn the art of low-budget marketing and make a big impact with different marketing strategies? Enroll in our Digital Marketing Course at Talent Forge Academy and unlock the secrets to effective marketing strategies that deliver results. Join us now and become a part of Central India’s most advanced digital marketing community. Transform your career and your business today!